Cosmetics giant Avon is teaming up with the makers of the James Bond films to create a new fragrance, 'Bond Girl 007'.
British actress Gemma Arterton, who stars in the upcoming Bond film 'Quantum of Solace', will be the face of the new fragrance.
'Bond Girl 007' will be launched worldwide in October 2008 to coincide with the release of 'Quantum of Solace'.
Commenting, Arterton said: "I'm thrilled to be working with two such iconic and established brands. The 'Bond Girl 007' fragrance embodies everything a Bond Girl represents - intelligence, sexiness and confidence."